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05279_Field_OMLJ T28.txt
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1996-03-19
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the man of integral awareness.” (1964, p.65)
Paraphrasing McLuhan, it can be observed that as
Plato rode the wave of a shift from orality to
literacy, and Descartes methodically rode the shift
from manuscript to mechanical print, McLuhan
surfed the electric wave from print to electronics.
The difference was that McLuhan’s aim was to
bring the environment which made his insights
possible into conscious awareness. He announced
the information age, and became its prophet.
When a Darwin of the media emerges, McLuhan will
be among his or her direct predecessors, but he